Petr founded the WOO agency seven years ago and was at the birth of influencer marketing in the Czech Republic. His lecture will reveal what to expect from influencer marketing in 2025. And where we will be in 2050. There will be interesting statistics and benchmark metrics in influencer marketing based on the evaluation of more than 1000 campaigns in WOO over the last 7 years.

Adam co-founded Yord 6 years ago and now runs the studio as CEO. He has strategic experience in VR and AR, and entrepreneurial know-how in XR from his collaborations with such brands as Apple, Adidas, Niantic and Deloitte. Yord Studio's most recent project was the digitisation of Václav Laurin, co-founder of the Škoda car company, into a meta-human. You may also know the virtual influencer Bejby Blue, for who Yord organized the first virtual concert.

Hanka has been running the research and innovation agency Confess for 22 years. For the Influcon conference, she creates a unique neurotest where she evaluates people's subconscious reactions to influencer advertising and compares them to their reactions to traditional video advertising. It is the first neurotest of this kind in the Czech Republic and Slovakia. Some influencers may irritate us, but how do they influence our buying behavior? Some of them we like, but do they actually increase our desire to buy?

Terka is responsible for promotion and PR in L´Oréal's consumer goods division for the Czech Republic, Slovakia and Hungary... Honza, is Chief Marketing & Digital Officer. Terka has been with the company for almost 12 years and Honza for 8 years. He will share with you the mindset of one of the biggest influencer marketers in the Czech Republic. They will also touch on the topic of marketing budget and its distribution within influencer marketing. How do they evaluate campaigns and what does investing in influencer marketing bring them?

Lukáš is currently Leader of Digital Campaigns for Tesco ČR. Remember the Ice Hockey World Cup? Tesco was the official sponsor and just when it was held in the Czech Republic. Tesco has been working with influencers for less than a year and Lukáš will show us what TESCO looked like without influencers and what it looks like today with them. Is there any difference at all? And does it bring any results to the biggest retail player?

As Eva describes on her LI , she has been showing Europe the beauty of the C&A brand for 17 years, currently as Lead Brand & Fashion PR for Europe. Victoria is Influencer Marketing Manager and has been part of C&A for 5 years. Our international guests will talk about the approach to influencer marketing in 17 countries in Europe. How to maintain brand consistency despite significant cultural differences? And how do you manage hundreds of influencers in a fashion industry that is increasingly hungry for influencers? What works for them and what are their learnings?

Chocolate-covered bananas are a traditional brand that even our grandmothers know. And such brands are vulnerable to change. How to communicate a revolutionary innovation? And what if that novelty is changing the colour of the chocolate? And why does the Czech Republic's most famous presenter have to cut his hair for it? You're probably thinking, 'What kind of campaign is this?' It's BANANAS WHITE and the marketshare has doubled thanks to this campaign. Don't you believe it? Listen up.

Denisa is Sr. Brand Manager at Procter & Gamble for the Oral B iO brand. She has ten years of experience in the marketing of brands such as GSK, Mattoni 1873 and Mars. And she came to reveal to us how Procter & Gamble builds its brand through the Brand Building Framework and becomes a market leader. In addition, Denisa trains marketers in presentation skills, she loves presenting herself, so you definitely have something to look forward to.

Niko Bolkvadze is a client partner at Meta working with global clients across Central & Eastern Europe. Niko is supporting partners to develop strategies for short form video by involving Creators and leveraging the language of Reels.

Imagine an influencer factory. Yes, that could be television today. Tomáš and Dominik will tell you how many percent of influencers on the Czech market come from commercial TV channels. What is the lifecycle of influencers on the biggest Czech commercial television? On what basis do they select influencers for their projects and how do they subsequently develop mutual cooperation? And how are such influencers produced? We promise TV and no ads!

Oh, those influencers... we often say to ourselves. But what do influencers think of us? Is there anything we can do to have mutually beneficial collaborations? Do we have excessive demands on influencers? Should we treat them as people or as a media type? And are we all in the same boat, or are there two sides here? Let's figure out what we can all do better.

Often, social media metrics alone are not enough to understand the true reach of these types of influencers. Athletes can give your brand something extra. Together, you can positively change society, inspire and get kids and adults out of their chairs. Good brands are helped by connecting with powerful stories of motivation, the road to victory, working on yourself and perseverance. Jan Koukal talks about what plays a role in athletes today and what to watch for besides social media reach. Together with multiple medalist Pepa Dostal, he will explain how cooperation works in a sports environment.