International Influencer Marketing Expert, Bestselling Author & Host of the Influence Global Podcast Gordon Glenister is one of the most respected global authorities in the creator economy. Having spoken at over 350 events worldwide, he is the author of the award-winning book Influencer Marketing Strategy. Gordon also shares his extensive expertise as a lecturer at Nottingham Business School and Oxford Brookes University. He is the co-founder of the Influencer Strategists community, which brings together the top 1% of the most influential figures in the industry. At Influcon 2026, Gordon will deliver two exclusive sessions. In the morning B2B segment, his keynote "The Creator Economy: AI, Virtual Influence, and the Future of Trust" will provide a deep-dive analysis of the AI landscape, the ethics of digital credibility, and the rapid rise of the multi-billion dollar virtual influencer industry, followed by an interactive workshop. In the afternoon, he will take the stage with a punchy session titled "10 Global Insights You Are Missing in Influencer Marketing." Gordon brings a unique business perspective that shatters established myths and paves the way for sustainable growth in the era of artificial intelligence.

Gayathri Nagarajan is an influencer marketing leader specialising in measurement, brand impact, and data-driven strategy. As an independent consultant in the creator economy, she advises brands, agencies, and platforms on how to decode what creator activity actually drives and how to turn those insights into smarter, more effective influencer programmes. Over the past 12+ years, Gayathri has held pivotal roles across the industry, most notably leading the global influencer measurement strategy at Unilever and partnering with top-tier brands at Traackr. With additional experience from ThisThat and Tubular Labs, her work sits at the intersection of creativity and commercial outcomes, aiming to move the industry beyond vanity metrics toward meaningful, comparable measurement. In her session titled "Just because you can measure it, does not mean you should," Gayathri challenges the current state of influencer marketing analytics. She tackles the over-reliance on "available" metrics and the flawed logic of cross-platform comparisons. Attendees will learn how to align their measurement framework with specific business goals, assess what is truly working, and redirect time, effort, and budget towards the activities that drive genuine impact.

Karel Kovář is one of the most prominent figures of the Czech YouTube scene, with over one million subscribers. In his videos, he discusses broader societal issues, politics, financial literacy, privacy, and social media. Forbes magazine ranked him among the 30 most influential Czechs on social media.

Daria is a powerhouse in the global B2B creator economy, specializing in turning expert voices into scalable trust and demand. With a career spanning from Head of Marketing at Nestlé to Marketing & Growth Director at a leading influencer agency, she possesses a rare 360-degree view of the industry. As an Ambassador of the Influencer Marketing Strategists community, she represents the top 1% of global experts, moving brands beyond vanity metrics toward high-impact GTM systems. Keynote: From Campaigns to Systems – The New Era of B2B Influence Daria will dismantle the myth that influencer marketing is only for B2C. She will guide you through the architecture of building sustainable B2B creator ecosystems that work across diverse industries—from high-growth SaaS to traditional sectors. The B2B Blueprint: Transitioning from one-off campaigns to integrated, scalable systems. The Selection Matrix: Identifying true niche experts and managing reputational risk in long-term partnerships. Amplification Strategy: Balancing organic reach with paid distribution to maximize ROI in 2026. Real-world Pitfalls: Hard-earned insights into the biggest mistakes brands make when building B2B influence.

Čestmír Strakatý is a journalist and host who helped launch many successful interview formats. He gained his experience at ČT24 and DVTV, and later had a significant influence on the video content at Info.cz and Reflex. He currently produces one of the most successful independent podcasts in the Czech Republic, proving that quality journalism can thrive on direct subscriptions from fans. In an interview with Denisa Hrubešová from Forenders, they’ll explore together how to approach content monetization. Čestmír will explain how to strike a balance between what to leave freely available for engagement and what belongs behind a paywall. You’ll learn what determines whether a viewer will support a creator and how to build a relationship with your audience.

Denisa Hrubešová, co-founder of the Forendors platform and a leading expert on the podcast scene, will serve as the moderator of the podcast stage at this year’s Influcon, where she will reveal the business behind-the-scenes of content creation in a series of three exclusive interviews. In a discussion with Tereza Kujová, she will focus on the power of the Discord community platform and strategies for turning passive listeners into loyal paying fans, while with Čestmír Strakatý she will delve deeply into the psychology of paywalls and effective direct monetization models. Denisa will conclude her session with an expert panel discussion in which she will compare current global trends with the Czech scene and identify the blind spots that prevent local creators from breaking out of their own bubble.

Ignorance of the law is no excuse, but in Petra Dolejšová’s world, legal rules are finally something you’ll enjoy. As a specialized attorney and the recipient of the 2023 Digital Personality of the Year award, Petra breaks down the barriers of the legal world under her brand "Bez paragrafů" (Paragraphs Aside). She focuses on the fastest-moving sectors marketing, AI, and e-commerce transforming complex regulations into clear, actionable insights. Her sessions are famous for being so engaging and witty that audiences often leave surprised by how much fun law can be, always asking for an encore. This year, we dive into the rules governing influencer marketing in 2026 and explore the significant shifts brought about by European regulations and the RRTV (Council for Radio and Television Broadcasting). We will address the most frequent mistakes brands and creators make, discuss who is actually monitoring the digital space, and preview upcoming legal changes. Expect a practical, high-energy session packed with real-world examples, delivered with humor and most importantly #NoLegalese.

Petr Srna is one of the most prominent figures in Czech influencer marketing. As the founder and CEO of World of Online, an agency recognized as one of the industry leaders, he has been behind dozens of successful campaigns for brands across segments ranging from beauty to FMCG. He is known for his analytical approach, deep market expertise, and ability to connect data with creative concepts that deliver real impact.

Daniel Kortus is a scientist and the creator of the Klimatomluva (Climate Talk) channel, which in just one year has reached over 90,000 followers and successfully brought scientific facts about the climate from the lab into mainstream media. He works as a researcher at the University of Chemistry and Technology in Prague, focusing on molecular systems for hydrogen and $CO_2$ storage. As a co-founder of the edufix.cz platform, he has also helped thousands of students with their education. Over the past year, however, he has primarily channeled his expertise in organic chemistry into defending the public sphere from "digital smog."In his keynote, "Anatomy of Misinformation: How to Spot Fake News and Fight It on Social Media," Daniel will reveal how he evolved from a scientist into a reluctant "political activist." Using the climate crisis as a case study, he will demonstrate the alarming speed at which lies spread on social media compared to verified facts and expose the mechanisms used by misinformers to manipulate public opinion. Daniel will take you behind the scenes of his work, explain why algorithms often prioritize emotion over data, and provide a practical guide on how to combat misinformation and inspire others to do the same.

David Vaníček is the creator of the Instagram and YouTube profile Dva tátové, where he and his partner Michal share glimpses of their life with their two children. David is a former journalist and TV host; for much of his career, he was part of the news team at TV Nova. He has also worked for TV Prima, Rádio Impuls, and Blesk Zprávy. He has been active on social media as an influencer since 2017.

Tereza Kujová is the co-creator of the successful podcasts HistoRIP and Stanice hrůzy. Her specialty is creating content that not only entertains listeners but literally captivates them. She has successfully built a unique ecosystem where Discord serves as a bridge between podcast apps and monetization platforms. In an interview with Denisa Hrubešová, she reveals how to transform an interest in history and horror into an active community that enjoys participating in the project’s operations and funding.

Natalie Taylor is a psychologist with extensive international experience shaped by six years of living, studying, and practicing in the USA and the United Kingdom. Her professional foundation is rooted in the Anglo-Saxon system, where she earned both her Bachelor’s and Master’s degrees in Psychology and completed her psychotherapeutic training. As a member of the British Association for Counselling and Psychotherapy (BACP), Natalie emphasizes the integration of evidence-based methods with a deeply human approach. Since returning to the Czech Republic, she has been applying these international standards across several organizations, most notably at dobrokruh, where she specializes in individual and couples counseling for adolescents and adults. In her presentation, "Instant Fame: The Psychological Toll of Losing Privacy in the Limelight," Natalie explores the phenomenon of modern reality shows, which generate fame almost overnight—often at the cost of a dramatic psychological decline once the cameras stop rolling. She analyzes the impact of transitioning from anonymity to "public property" on mental health and illustrates how Dobrokruh provides systematic psychological support to help participants navigate this intense pressure.

David was there at the birth of Decathlon Czech Republic's influencer strategy and transformed the way this global giant works with creators. In this international brand, he balances strict corporate processes with the necessary authenticity of names such as Nikos, Úžasná místa (Amazing Places) and Dva tátové (Two Dads). He has worked on key projects at the intersection of professional sports and digital content, including the prestigious UEFA Trophy Weekend, where influencer marketing served as the main driver of communication. During the panel discussion, David will share his experiences of finding the balance between strict specifications and creative freedom. He will reveal the moments when it paid off for Decathlon to "let go of the reins" and give influencers complete freedom, and where, on the contrary, they encountered the limits of a global brand. He will offer a unique insight into what effective collaboration looks like in 2026, delivering results without killing the most important thing – the creator's credibility.

Pavlína has been a fixture in the marketing and advertising world for over 13 years. Her career path stretching from account management to top-level leadership gives her a unique vantage point, viewing the agency landscape through both a birds-eye strategic lens and hard data. At WOO, she combines strategic thinking with operations management, ensuring that creative concepts don't just look good on paper but deliver real-world results. At this year's Influcon, she takes on the role of moderator for the Deep Dives series, where she will lead insightful, in-depth discussions with Petr Srna, Gordon Glenister, and Gayathri Nagarajan.

Most companies still view influencer marketing primarily as a tool for building awareness. However, at OREA Hotels & Resorts, under the leadership of Tomáš Kadlec, they have proven it can be a high-performance sales channel generating over CZK 180 million in revenue with an ROI exceeding 1700% in a single year. In his keynote, "They’re Saving, But Not Converting: How We Turned Influencer Marketing into a 180-Million Business Engine," Tomáš will reveal why mere inspiration and "saved" posts often fail to drive actual demand. He will introduce his Penetration and Belonging model, which bridges the gap between the moment demand is created and the context in which a customer actually chooses a brand. Come and discover how to scale this system as a performance engine and ensure that you aren't just seen but actually selected.

Creative and content strategist. During his time at the Close Friends agency, he oversaw social media and bonus content for both seasons of the hit show Traitors, and contributed to the production of the MÚPI show, specifically the "Chinaseeing" episode. He creatively led content creation featuring personalities such as Vojta Kotek, Mikýř, and Mirai. He was instrumental in developing the creative strategy for the TasteTown app’s market launch, created TikTok content for StarDance, and is currently a member of Jiří “BJP” Procházka’s team. For Procházka’s last fight, he introduced a product that went viral globally and became a key communication element of the worldwide campaign.

The morning sessions at Influcon are under the baton of a pro who’ll make you forget your phone even exists. Kateřina is a seasoned moderator for giants like Google and TEDx, and she knows exactly how to "hack" an audience's brain to keep them hanging on her every word. Blending effortless hosting with neuroscience and breathwork techniques, she’ll guide you through the morning with confidence and a touch of scientific magic that keeps the room sharp until the very last second.

It is only natural to be a proud parent and want to show it, but what if we are unintentionally undermining our children’s dignity in the process? Zuzana Holá, Director of Corporate Communications at Vodafone and Director of the Vodafone Foundation, tackles the pressing issue of sharenting and digital safety. Moving beyond abstract threats, she focuses on real-world risks such as peer ridicule and loss of privacy, advocating for a child’s right to respect that should outweigh a parent’s urge to share. Zuzana, whose leadership has seen the Foundation develop high-impact social projects like the Záchranka, Echo, and Bright Sky apps, will guide you through the journey toward family digital wellbeing where mutual dialogue and respecting the boundaries of the youngest generation come first.

Jan Molina, Head of Social Media at Kaufland, will reveal at Influcon the strategy that transformed a traditional retailer into an unexpected favorite brand among the younger generation. You’ll learn how the Czech Kaufland, using humor, a lighthearted approach, and by debunking myths about being a “store for old people,” built a community of 120,000 followers on TikTok. Jan will take you behind the scenes of successful collaborations with influencers, including the current phenomenon with Eva Holubová, and use concrete data to show that bold content and the ability to poke fun at oneself yield results that other communication channels simply can’t match.

Education is evolving, but the way we communicate it has undergone an even greater revolution. Jakub dives deep into the inner workings of StudyFi from features that save students hundreds of study hours to a marketing engine where traditional production has been replaced by ruthless automation. Discover how to build a brand that no longer needs a creative crew, but instead leverages fully automated AI systems for content creation and global distribution.

Míša Miklasová has been a fixture in the influencer marketing industry for over five years and currently leads the team as Head of Influencer Marketing at WOO. In her role, she specializes in strategic campaigns for both local and global brands across the entire CEE region. In her practice, Míša combines a precision-driven approach to data, clear KPIs, and transparent reporting with an unwavering focus on what matters most: authenticity and long-term brand value. Drawing from her experience leading a boutique influencer agency as well as her background in the corporate world, she is able to view marketing within a broader business and growth context. She approaches creator partnerships with fairness, always seeking the "perfect match" that delivers genuine value to both parties. At this year's event, you will see her as a moderator on the Podcast Stage and as the guide through an insightful panel discussion. Together with David Vaníček (@dvatatove) and David Jelínek (Decathlon), she will explore the fine line between strict briefs and creative freedom. They will share insights into what effective collaboration looks like in 2026—delivering results without sacrificing the creator’s most vital asset: their credibility.

This panel discussion explores the phenomenon of reality shows and digital exhibitionism, examining the invisible line between a media persona and real life in an era where privacy has become a high-priced commodity. The session will be opened and moderated by Daniel Maršálek, a PR specialist at TV Nova focused on reality formats, who leads communication for key shows and works closely with contestants throughout their on-screen journey and beyond. Joining him to dive deep into the topic are Sarah Vu, winner of The Bachelor, Eva “Ave” Podrazková, a standout personality from Hell’s Kitchen, and Natalie Taylor, an expert from the Dobrokruh organization. As a specialist in media relations and crisis communication at TV Nova, Daniel will provide unique insights into shaping strong narratives and managing sensitive situations in the digital space, while the guests share their personal experiences with the psychological pressure of being "on 24/7" and building a brand on the ruins of anonymity. Discover the true price of living life in a live broadcast and whether it is even possible to maintain healthy boundaries in today's digital panopticon, where hundreds of thousands of eyes watch your every success and failure.

Markéta is defining a new era of professional talent representation in the CE region by leveraging a unique business DNA forged through extensive experience in client-side marketing and B2B sales. In her practice, she uncompromisingly translates brand needs into the world of influencer marketing, emphasizing transparency, efficiency, and the transformation of the brand-creator relationship from one-off executions into long-term strategic partnerships. Markéta has long championed the vision that influencer marketing must be a measurable and reliable investment for brands, believing that in 2026, success will belong only to those creators who understand their role as key business partners. At this year's Influcon, she will deliver the keynote "How to Become a Creator Brands Want to Work With", sharing practical insights from leading a top talent agency on how to combine digital market agility with precision service to build an unshakeable market position.

What is it like to turn a televised romance into a powerful personal brand while facing constant public scrutiny? Opening this discussion on the phenomenon of reality shows and digital exhibitionism is Sarah Vu, winner of The Bachelor and a beauty content creator who gained widespread attention for her authentic personality and strong social media presence. By focusing on beauty, lifestyle, and personal storytelling, Sarah has built an exceptionally loyal community through relatable and engaging content. Joining her to dive deep into the topic are Eva “Ave” Podrazková, a standout personality from Hell’s Kitchen known for her determination and passion for gastronomy, and Natalie Taylor, an expert from the Dobrokruh organization. The panel is moderated by Daniel Maršálek, a PR specialist at TV Nova, whose expertise in crisis communication and close work with contestants during and after their on-screen journey provides a unique perspective on shaping narratives in the digital space. Discover where the script ends and real life begins in an era where privacy has become a high-priced commodity and hundreds of thousands of eyes watch your every success and failure "24/7."

What is it like to withstand the pressure of a professional kitchen under the glare of cameras and turn a television experience into a successful personal brand? Opening this discussion on the phenomenon of reality shows and digital exhibitionism is Eva “Ave” Podrazková, a standout contestant from Hell’s Kitchen known for her determination, strong character, and passion for gastronomy. Through her appearance on the show, she built a recognizable profile that extends far beyond television into social media and personal brand development. Joining her to dive deep into the topic are Sarah Vu, winner of The Bachelor and a beauty content creator who has built a loyal community through authentic storytelling, and Natalie Taylor, an expert from the Dobrokruh organization. The panel is moderated by Daniel Maršálek, a PR specialist at TV Nova, whose expertise in crisis communication and close work with contestants during and after their on-screen journey provides a unique perspective on shaping narratives in the digital space. Discover where the script ends and real life begins in an era where privacy has become a high-priced commodity and hundreds of thousands of eyes watch your every success and failure "24/7."