How to tender an agency (without losing your mind)
The workshop will be led by
Martin Fryč
WOO
Elena Lindertová
Plzeňský Prazdroj
Workshop can only be purchased by those who have a conference ticket.
Workshop date 1.10.2025
|
Workshop price 1499 Kč
In 60 minutes, they’ll guide you through a practical and interactive workshop where you’ll break down how to properly set up a tender for an influencer agency. No fluff, no theory. This is for those who are seriously dealing with it.
WHAT YOU’LL TAKE AWAY:
- A tender brief template that agencies won’t ignore—and will take seriously.
- A cheatsheet explaining the differences between specialized and 360° agencies
- A briefing template: what belongs in it and what doesn’t (spoiler: your influencer outreach plan definitely doesn’t)
- Practical tips on how to evaluate presentations, ask the right questions, and spot the agency that will actually deliver results
WHAT WE’LL COVER:
- Client vs agency interaction
- When and why to launch a tender—and when it’s better not to.
- How to choose agencies worth approaching (and how to spot those who are just padding their portfolio).
- What should (and shouldn’t) be included in the brief.
- How to identify strategic thinking just from the proposal.
- How to handle live presentations—even if you’re not an influencer marketing expert.
- Why picking the lowest price isn’t enough.
- How to give feedback to agencies you don’t select—and why it matters.
- And what your onboarding plan should include after the contract is signed
WHO IT’S FOR:
- Marketing managers and brand leads who are running a tender, preparing for one, or may need to initiate one in the future. Capacity is limited to just 20 people so we can go deep and have real, direct conversations.
- For agencies that aren’t sure they want to join every tender.